- Adds ICONiQ, Jolly Roger, and Kyron to Strengthen Premium and semi-premium Portfolio
- Scaling Access to high-quality Spirits Across 34 Depots Nationwide
MUMBAI | 10th APRIL 2026 — Allied Blenders and Distillers Limited (ABD), the largest domestic spirits company by volume in India, today announced the expanded availability of its key brands—ICONiQ White International Grain Whisky, Jolly Roger Premium Rum, and Kyron Premium Brandy within the Canteen Stores Department (CSD).
This strategic expansion builds upon ABD’s existing and successful footprint in the CSD channel, which already features established favourites such as Officer’s Choice Blue Pure Grain Whisky and Sterling Reserve B10 Premium Blended Whisky. By adding ICONiQ, Jolly Roger, and Kyron to the mix, the company is significantly strengthening its portfolio to offer a more diverse range of high-quality spirits to institutional consumers.
The company’s products are now available across 34 essential depots nationwide, supplying a wide network of Ex-Servicemen (ESM) canteens, Station Canteens, Unit Run Canteens (URCs), Defence Officers’ Institutes, and Defence Clubs ensuring deeper reach and improved accessibility across geographies.
Featured Portfolio Highlights:
- ICONiQ Whisky:A standout in the prestige category, ICONiQ has seen rapid consumer adoption, recently reaching the 10-million-case milestone due to its high-quality blend and contemporary appeal.
- Jolly Roger Premium Rum:A long-standing favourite in the ABD portfolio this mature dark rum is recognized for its smooth character and consistent quality standards.
- Kyron Premium Brandy:Crafted to cater to evolving tastes within the brandy segment, Kyron offers a refined and accessible premium option for consumers in institutional channels.
ABD’s portfolio is now available across 30+ states and Union Territories, strengthening its reach and accessibility within the CSD network catering to a fraternity of over 13.5 million serving personnel, pensioners and families amounting to 1.2 billion consumers spread PAN India.
