Courtesy of Visa, a Worldwide FIFA World Cup 26 TM Partner, Marriott Bonvoy to Unveil Exclusive Ticket Access Via Biggest-ever Moments Drop
INDIA | 16th APRIL 2026 — As the FIFA World CupTM returns to North America for the first time in more than three decades, Marriott Bonvoy,Marriott International’s award‑winning travel platform, and Visa,a global leader in digital payments, today announced their joint global campaign:For Fans, Everywhere. Anchored by two iconic football stars known for their strongconnection to fans, the campaign pays tribute to the passion of those who cross borders, never miss a kickoff, and live and breathe the beautiful game. Throughout the tournament, For Fans,Everywhere will unlock unparalleled match access and once‑in‑a‑lifetime experiences for Marriott Bonvoy members who are also Visa cardholders, bringing them closer than ever to the world’s most celebrated sporting event.
The For Fans,Everywherecampaign will be brought to life through two global football icons: Erling Haaland and Vinicius Júnior. Both stars will appear across a rich slate of content alongside Marriott Bonvoy and Visa, including dynamic ‘Sleepover Suite’ social videos, and a cinematic brand film set to engage fans worldwide as the tournament kicks off in June.
Beginning April 14, Marriott Bonvoywill unveil tickets for every FIFA World Cup 2026TM match as well as select curated experiences via the Marriott Bonvoy Moments platform, courtesy of Visa. The largest Moments release ever for a single event puts more than 600 offerings at members’ fingertips, including fixed‑price experiences, auctions, and nearly 100 1‑Point Drops. 1‑Point Drops will roll out every Friday, culminatingin early May with an entire week of dailydrops – unlocking first‑come, first‑served access to the biggest moments of theFIFA World Cup 2026TM, including the Final match, delivering unforgettable fan experiences on a global scale.
Marriott Bonvoy members who are Visa cardholdersin select countriescan also enter herefor a chance toexperience an extraordinary, money-can’t-buy ‘Sleepover Suite’experience: an overnight stayinsideNew YorkNew Jersey Stadium the night before the FIFA World Cup 2026TM Final, thanks to Visa.Marriott Bonvoy and Visa will reimagine a luxury suite inside the stadiumas a one-night-only hotel accommodation, with one duo stayingjust steps away from the historic pitch. With sweeping views of the field just below, this rare and extraordinary experience will immerse the winners in the energy, anticipation, and spectacle of the tournament’s pinnacle moment.NO PURCHASE NECESSARY. See link to Official Rulesbelow.*
“Our campaign taps into a core truth about World Cup fans: travel is more than a journey – it’s a way to get closer to the people, passions, and places they love. We’re creating a space where fans can celebrate their fandom, connect with community, and share their culture across generations,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. “World Cup travel is different from any other kind of travel. Fans don’t just explore the world; they bring their world with them, supporting their teams and sharing their culture globally. As a lifelong travel partner, we’re proud to support fans at every stage of that journey – from first matches to traditions passed down through generations.”
“FIFA World Cup 2026 will lead the way in groundbreaking fan experiences,” said FIFA Secretary General Mattias Grafström. “As Canada, Mexico and the United States prepare to welcome millions of fans for football’s ultimate spectacle, we are thrilled that Marriott Bonvoy and Visa will work closely to unlock exciting, once-in-a-lifetime opportunities for supporters globally from the opening match in Mexico City through to the highly anticipated Final in New York New Jersey.”
“The FIFA World Cup is defined by moments fans carry with them for a lifetime—and the journey to the tournament is a key part of that magic,” said Kyndra Russell, North America Chief Marketing Officer, Visa. “Together, Marriott Bonvoy and Visa are helping unlock once-in-a-lifetime opportunities that bring members closer to the tournament, turning travel and access into experiences as unforgettable as the action on the pitch.”
As sports tourism continues to surge,now accounting for approximately 10% of global tourism spending and projected to reach $1.3 trillion by 2032*, Marriott Bonvoy is uniquely positioned to meet growing demand for experience-driven travel.With nearly 75% of Americans expressing interest in soccer* and international travel tied to sporting events on the rise, the FIFA World Cup2026TM is set to be a defining cultural and travel moment. Thanks to Visa, Marriott Bonvoy is redefining access, connecting members and cardholders to exclusive opportunities toexperience the FIFA World Cup TM like never before.
*NO PURCHASE NECESSARY. Visa FIFA World Cup 2026™ Sleepover Suite Sweepstakes for Marriott Bonvoy is open only to legal residents of the 50 U.S. & DC & Puerto Rico, Canada, Austria, France, Germany, Netherlands, Spain, Switzerland, United Kingdom, South Africa, India, Japan, South Korea, Argentina (excluding Mendoza, Neuquén, Salta, Rio Negro, & Tierra del Fuego), & Brazil (the “Eligibility Area”) who are Marriott Bonvoy members at least 18 years of age & the age of majority as of date of entry. Void outside the Eligibility Area & where prohibited. Begins 10:00 a.m. GMT on April 15, 2026 & Ends 11:59 p.m. GMT June 16, 2026. Fans can enter here. See Official Rules for details.
To learn more about Marriott Bonvoy Moments, visit moments.marriottbonvoy.com.
