- With it’s deep legacy in luxury automotive retail, Infinity Group extends its expertise to include exclusive Swiss watches and luxury jewellery.
- Ahmedabad store showcases Rolex and Damiani.
GUJARAT, AHMEDABAD | 17th NOVEMBER 2025 — Infinity Group, one of India’s most respected names in luxury automotive retail, is expanding its portfolio with the launch of Infinity Timeless, marking its foray into the world of luxury watch and jewellery retail. This marks the addition of Infinity Timeless as one of the authorised retailers for Rolex in India. The new store in Ahmedabad reinforce the Group’s commitment to bringing global luxury closer to Indian buyers.
In Ahmedabad, Infinity Timeless showcases Rolex alongside Damiani jewellery. The store is located within the premises of ITC Narmada – the city’s iconic Hotel property welcoming guests with Regal splendour. The exclusive atmosphere, curated selection and personalised customer service set a new benchmark.
The response from patrons has already been encouraging, with strong pre-bookings and enquiries reflecting the growing enthusiasm for luxury watches in the market.
Infinity Group has long-standing relationships with India’s luxury clientele through its automotive business, representing marques such as Bentley, BMW, Ducati, Lamborghini, McLaren, MINI and Porsche. Its move into luxury watch and jewellery retail marks a natural evolution, extending its expertise in high-value retail and bespoke customer service to another domain of luxury.
“India’s relationship with luxury is evolving, and Infinity has been part of that story for many years. With Infinity Timeless, we’re deepening that connection by introducing the world’s most exceptional timepieces and jewellery to discerning audiences. It’s a privilege to associate with Maisons that stand as the epitome horological excellence and who have transformed jewellery making into an artform. We look to bring Rolex, Chopard, Frank Muller, Tudor and Damiani closer to our customers and continue to contribute to shaping India’s luxury landscape,” said Lalit Choudary, Chairman and Managing Director, Infinity Group.
As India’s luxury watch market continues to grow year after year, Infinity Timeless aims to create spaces where customers from across regions can experience and access the finest international brands, brought together under one elegant umbrella. The Group also plans to expand the Infinity Timeless footprint to other key Indian cities in the near future
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