- Throughout the 2025 season, ‘The Call of the Blue’ logo will feature on the YZR-M1 bikes, racing suits, team’s jerseysand official merchandises
Gujarat, Ahmedabad 28 February 2025: India Yamaha Motor Pvt. Ltd. is thrilled to announceits continued partnership as an official sponsor of the Monster Energy Yamaha MotoGP (MEYM) team for the 2025 season. The decision underscores India Yamaha Motor’s commitment to the growing popularity of MotoGP racing in the country, while alsoreiterating its support to this elite sport. The collaboration, which began in the 2024 season, is a part of the company’s strategic brand buildingexercise toestablish the “The Call of the Blue” brand campaign among the motorcycle enthusiasts worldwide.
As a testament to this partnership, the iconic logo of Yamaha’s acclaimed brand campaign–“The Call of the Blue” logo will prominently feature on the front fenders of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season. Along with the 2025 livery, the famed logo unit will also be featured on the racingsuits of the Monster Energy Yamaha MotoGP riders, team’s jerseys and other promotional materials including the official merchandizes.
With Yamaha Motor Racing unveiling – Blue Shift as its theme for the 2025 season, Indian Yamaha Motor’sbrand campaign – The Call of the Blueis more relevant than ever now. Thissynergyreinforces India Yamaha Motor’s alignment with the brand’s Racing DNA while inspiring riders to embrace the power of performance and precision engineering in Yamaha motorcycles.
‘The Call of the Blue’ brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit. By showcasing the campaign’s logo on the global stage of MotoGP, India Yamaha Motor aims to elevate the connection with its fans, inspiring them to embrace the thrill of racing and the Yamaha legacy with even greater enthusiasm.
MotoGP is the premier motorcycle racing championship and one of the biggest sporting spectacles in the world. It is an exciting platform for racing enthusiasts to witness the most powerful and fastest bikes as well as the most skilled riders on the planet. Yamaha carries a long and successful history in MotoGP and a rich legacy of more than 500 Grand Prix wins.
