GUJARAT, AHMEDABAD | 07th NOVEMBER 2025 — Arrow, the iconic menswear brand with a legacy spanning over 170 years, announces the launch of its newest campaign “Tailored for the Good Life”, starring two of the most exciting names in Indian cinema – Vedang Raina and Khushi Kapoor.
Speaking about the campaign, Anand Aiyer, CEO of Arrow India, said, “With ‘Tailored for the Good Life,’ Arrow is celebrating a new chapter in its journey. This campaign bridges our rich American heritage with the aspirations of today’s men. Vedang and Khushi perfectly capture this balance – they represent the modern consumer who values style, confidence, and authenticity. Through this campaign, we are reaffirming Arrow’s place as the brand of choice for a new generation.”
Set against the unmistakable backdrop of New York City, the campaign is a stylish homage to Arrow’s American heritage. From posh apartment lobbies to the energy of the Upper East Side, the film captures the essence of Arrow’s DNA: elegance and sophistication reinterpreted for a new generation.
Vedang Raina steps into the frame as the quintessential Arrow man – charismatic, sharp, and confident – while Khushi Kapoor brings her own effortless elegance to the story, making her debut with Arrow in this campaign. Together, they reflect the campaign’s ethos: a life that isn’t just successful, but truly well lived. Their chemistry on-screen – playful, aspirational, and stylish – embodies Arrow’s vision of fashion that goes beyond clothing to become a way of life.
Actor Vedang Raina added, “Being part of Arrow’s ‘Tailored for the Good Life’ campaign has been an incredible experience. It’s all about celebrating confidence, individuality, and the kind of effortless style that fits into your everyday life. I love how the campaign shows fashion that works as hard as you do – from sharp workwear to looks that carry you through the day with ease and personality.”
Actress Khushi Kapoor shared,“This campaign really captures what I love about fashion, it’s confident, expressive, and fun! ‘Tailored for the Good Life’ is about celebrating who you are and enjoying every moment in style. Arrow feels modern, easy to relate to, and full of that aspirational energy that makes dressing up feel exciting.”
As the film closes with Arrow’s signature line, “Tailored for the Good Life,” it cements the brand’s promise of evolving with its consumers while staying true to its timeless heritage.
Campaign Link: https://www.instagram.com/reel/DPjMOf8AQ5w/?igsh=czlwN3R4YnVhaXhv
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